How Crowdfunding Changed the Way We Shop Forever

Why your next favorite product might not be in a store—but on a startup’s dream board.

Once upon a time, shopping meant choosing from what companies decided to make.

Not anymore.

Over the last decade, crowdfunding has flipped that model on its head. Today, you get to decide which ideas get made, and the biggest hits often start not in corporate boardrooms—but on platforms like BackingBay, Kickstarter, or Indiegogo.

Let’s rewind to see how we got here.

💡 Cats, Cards & Chaos: Exploding Kittens

When the creators of The Oatmeal comic teamed up to launch a card game, their community pounced.

Exploding Kittens raised $8.7 million, becoming the most-backed Kickstarter campaign at the time.

More than just a fun game, it showed the power of crowdfunding as a pop-culture engine. Exploding Kittens is now sold in stores, has an app, and even a Netflix show.

🚀BackingBay, you're already part of this shift.

Every time you back a project:

• You're supporting creativity over conformity.
• You're helping makers turn passion into product.
• You're making sure the next big thing doesn’t get buried by the same old stuff.

🔍

 

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