Cookie Policy

Effective Date: 15.05.2025

This policy applies to SHOP RR WAY PRIVATE LIMITED ("BackingBay," "we," or "us") and governs the use of cookies on https://backingbay.com ("Platform").

1. Introduction

This Cookie Policy explains how we use cookies and similar tracking technologies to enhance your experience on our Platform. By continuing to use the Platform, you consent to the use of cookies as described below. For details on personal data handling, please review our Privacy Policy.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, etc.) when you visit a website. They enable core functionalities (e.g., login security), analyze user behavior, and personalize content.

3. Types of Cookies We Use

3.1 Essential Cookies

Purpose: Necessary for secure login, transaction processing, and platform functionality. Disabling these may impair access to critical features.

3.2 Analytics Cookies

Purpose: Collect anonymized data on Platform usage (e.g., traffic sources, user interactions) via tools like Google Analytics to improve performance.

3.3 Functionality Cookies

Purpose: Remember preferences (language, region) and customize your experience (e.g., persistent login).

3.4 Third-Party Cookies

Purpose: Set by embedded services (e.g., videos, social media plugins) or advertising partners. These are governed by their respective privacy policies.

4. Third-Party Services

Third parties (e.g., Google, Facebook) may place cookies to deliver ads, analyze trends, or integrate social features. We recommend reviewing their policies for opt-out options.

5. Managing Cookie Preferences

5.1 Browser Controls

Adjust settings in your browser to block/delete cookies (see guides for Chrome, Firefox, Safari). Note: Disabling cookies may limit functionality.

5.2 Advertising Opt-Outs

For targeted ads, use industry tools like the DAA Opt-Out or NAI Consumer Opt-Out.

6. Compliance & Data Protection

We adhere to India’s IT Act, 2000, and related rules. Personal data collected via cookies is processed as per our Privacy Policy.

7. Policy Updates

We may revise this policy periodically. The "Effective Date" will reflect changes. Continued Platform use constitutes acceptance of the updated terms.

8. Contact Us

For questions or requests regarding cookies, reach us at:

Email: shoprrway@gmail.com
Address: 102, B3, Navkar Apartments, Choubey Colony, Raipur, Chhattisgarh 492001
Phone: +91 9238037541

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