For Women, Who Won’t Compromise
Clothes That Fit Our Bodies, Not Break Our Confidence — Join Us in Redefining Women’s Workwear
Project type : Flexible
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₹ 4,495 Raised and continuing...
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5 supporters have supported this project.
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37 days left to support this project and make it a reality.
Why We Started Shop Serve: Because Clothes Should Fit You, Not the Other Way Around
Have you ever stood in a trial room, pulling and tugging at a waistcoat, wondering...
"Why does everything feel like it was made for mannequins, not women like me?"
We’ve been there. Way too many times.
Let’s rewind a little.
We were two sisters, trying to find sharp, smart formal wear that made us feel confident. But what we found instead was disappointment.
The Struggle in the Trial Room (It’s Too Real)
Shopping for waistcoats felt like a battle.
➡️ One moment, we were excited to look sharp and confident.
➡️ The next, we were holding our breath to button them up.
➡️ Or worse, wondering if curves were banned from fashion altogether.
Sizes on the charts felt like they belonged in a parallel universe.
And the message we heard loud and clear from most brands was:
"If you don’t fit this mold, you don’t belong here."
But we knew we weren’t alone in this struggle.
Sharing Our Frustrations (and Realising We're Not the Only Ones)
From Frustration to Action: Building Our Own Brand
But This Dream is Bigger Than Us
We’ve designed the collection. The fits are ready.
We’ve solved the problem we once faced.
But this is more than just two sisters and a sewing machine.
It’s a movement.
A movement to tell every Indian woman:
👉 You deserve workwear that fits you.
👉 You deserve to feel confident, sharp, and powerful in what you wear.
👉 You deserve better than “adjust karo.”
And now, we want you to be part of this journey.
Whether by wearing Serve, supporting our crowdfunding launch, or simply sharing our story — you’ll be helping women across India wear their power.
Wear Your Power. Support the Dream. Join the Movement.
Frequently Asked Questions
What do I get if I support?
You’ll receive a special reward based on the amount you contribute — like a mystery box, early access to launches, a styling session, or even your name on our website forever.
When will I receive my reward?
We’ll start delivering rewards 2–4 weeks after the campaign begins. You’ll get updates on WhatsApp or email with tracking or delivery details.
What’s inside the Mystery Box?
It’s a surprise! But we promise it’ll include stylish accessories or goodies from Serve, curated with love.
What’s included in the virtual styling session?
You’ll get personal tips from our team — how to wear waistcoats, layer clothes, and build looks for work, weekends, or parties. It’s like a mini makeover session!
What does Early Access mean?
You’ll get to see and shop our new launches before anyone else — no waiting, no FOMO. This applies to all future collections too.
Will I really be featured on the website?
Yes! If you choose the Website Mention reward, your name will appear on our Founding Supporters page — as one of the first believers in Shop Serve.
How will I be contacted?
We’ll reach out via WhatsApp or email based on the details you share at checkout. Make sure they’re correct!
At Shop Serve, we’re more than just a fashion brand — we’re a sisterhood on a mission.
It all started with two sisters who shared the same struggle: finding clothes that actually fit Indian women. Frustrated by brands that expected women to squeeze into standard sizes, they asked a simple question — what if clothes fit us instead?
That question became our purpose.
Shop Serve was born to serve great fits, bold dreams, and real women.
As we grew, so did our team — a small but mighty crew of dreamers, designers, and doers, working every day to build a brand where women feel strong, supported, and unstoppable.
Praneet Chawla — Co-founder & Creative Head
The designer who never settles for less.
Praneet leads the creative vision at Shop Serve — from designing every waistcoat to ensuring each piece feels powerful, comfortable, and made to fit real women.
💬 “I’m here to create fashion that serves you — not the other way around.”
Kanwaleen Chawla — Co-founder & Growth Strategist
The big-picture thinker and ultimate brand builder.
Kanwaleen is the engine behind Shop Serve’s growth. She crafts smart marketing moves, builds impactful partnerships, and drives the mission forward — all while keeping women at the center of every decision.
💬 “We’re not just selling waistcoats — we’re building a community where women feel unstoppable.”
Shruti — Social Media Head
The storyteller behind the screen.
Shruti is the digital heartbeat of Shop Serve. She’s the one creating all those fun reels, meaningful posts, and bold campaigns that make our community feel seen and celebrated.
💬 “I want every woman scrolling to feel like Shop Serve was made just for her.”
Together, we’re building more than clothes. We’re building a movement.
A movement where women can wear their power, own their dreams, and feel like they belong — every step of the way.
We’re Shop Serve. We serve style, comfort, and confidence. Always.
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