Privacy Policy

1. Introduction

SHOP RR WAY PRIVATE LIMITED ("BackingBay," "we," "us," or "our") operates the platform at https://backingbay.com ("Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our Platform.

By accessing or using our Platform, you consent to the practices described in this Policy. If you do not agree with our policies, please do not use our Platform.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide when you:

• Register an account
• Submit campaigns or make contributions
• Contact customer support
• Participate in surveys or promotions

This may include:

• Full name and contact details (email, phone number)
• Shipping address and GSTIN (for Innovators)
• Payment information (processed by our PCI-compliant partners)
• Government-issued ID (for KYC verification where required)

2.2 Automatically Collected Information

We automatically collect certain data through cookies and tracking technologies:

• IP address and device information
• Browser type and operating system
• Usage patterns and interaction data
• Approximate location data

3. How We Use Your Information

We process your information to:

• Provide and maintain our Platform services
• Process transactions and deliver rewards
• Verify identity and prevent fraud
• Communicate about your account and our services
• Improve Platform functionality and user experience
• Comply with legal obligations (e.g., tax, KYC requirements)
• Send marketing communications (where permitted by law)

4. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

• Service Providers: Payment processors (Cashfree), hosting providers, analytics services
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In connection with mergers or acquisitions

Third parties are contractually obligated to protect your information and use it only for the services we specify.

5. Data Security

We implement appropriate technical and organizational measures including:

• SSL encryption for data transmission
• Regular security assessments
• Access controls and authentication protocols
• Secure payment processing through PCI-DSS compliant partners

While we strive to protect your data, no internet transmission is 100% secure. We cannot guarantee absolute security.

6. Your Rights

Under applicable Indian laws, you may:

• Request access to your personal information
• Correct inaccurate or incomplete data
• Request deletion of your data (subject to legal requirements)
• Withdraw consent for processing
• Lodge grievances with our Grievance Officer

To exercise these rights, contact us at shoprrway@gmail.com.

7. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential platform functionality
• Performance monitoring (Google Analytics)
• Personalization and preference management
• Advertising and marketing

You can manage cookie preferences through your browser settings. Disabling cookies may affect Platform functionality.

8. Data Retention

We retain personal information:

• As long as necessary for the purposes stated
• To comply with legal obligations (e.g., tax records)
• To resolve disputes and enforce agreements

Inactive accounts may be deleted after 24 months of inactivity.

9. Children's Privacy

Our Platform is not intended for users under 18. We do not knowingly collect data from minors. If we become aware of such collection, we will take steps to delete the information.

10. Policy Updates

We may update this Policy periodically. The "Effective Date" at the top indicates when changes were made. Your continued use constitutes acceptance of the updated Policy.

11. Contact Information

For questions or to exercise your rights:

12. Jurisdiction

This Policy shall be governed by Indian law. Any disputes shall be subject to the exclusive jurisdiction of courts in Raipur, Chhattisgarh.

Download PDF Version